I asked myself many times: “If money were no object, what would I do with my life?” I kept coming back to the same thing: “I would like to make a positive impact in the lives of those around me.”

My educational background includes international business relationships, theology, and psychology followed by some courses on coaching, all of which were completed in the US. In 2018 I got to meet and be mentored by the world's number 1 executive coach: Dr. Marshall Goldsmith and I am a certified coach with Marshall's stakeholder-centered coaching process.
I am the co-founder and former leader of Youth for Youth Romania, an organization that seeks to apply the potential of young people by getting them involved in various social, educational and business endeavors.

I am the founder of Advance OÜ, a coaching and consulting company from Estonia, as well as a consultant with Strametz & Associates LLC an HR-consulting and leadership-development company from Germany. I am part of the leadership board of M4 Europe, an organization started in Norway, that is currently working in 15 countries in Europe developing and strengthening leaders.

My work in the consulting field for the last 13 years include both non-profit as well as for-profit organizations in various countries in Europe. I have worked with companies and organizations in various fields such as: IT, waste management, electronics, transport, and the government. Some of my clients have been: CGI, eAgronom, Bolt, Ragn-Sells, Mooncascade, Fortumo, Nordic-Digital, ATP Exodus, ReachGlobal and the Government office of Estonia.

I would say that throughout my life one book and one person have deeply shaped who I am now, namely the Bible and my father. I enjoy reading, playing sports and surprising my wife.

Why do I do this?

I believe that people naturally have a tremendous potential for making an impact in the world. Often because of fear, insecurities, or lack of action many people at some point get stuck and are skeptical and tired of trying anymore. As a coach and consultant I would like to (re)give people the confidence that they can make an impact if they tap into the potential that is within them. I believe that it is ok to get people out of their comfort zone but never out of their gift zone.